About us

Mohi means " attractive " in sanskrit and is one of the ways to describe God. Believes in Sustainable and affordable fashion. We believe the ethnic wear segment needs a lot more representation of all the cultures in the south Asian apparel industry.

In a space where just 9% of the outfits are in the visible eCommerce market, we are curating collections from all corners of the world to provide a very easy, simple, and sophisticated eCommerce experience across the globe.

Being product developers, engineers, marketers, and fashion designers. We understand that people come in all colors, shapes, and sizes and with a wide gamut of emotions and needs. We need a solution that is robust, empathetic, and progressive. Mohi is a step towards that vision.

We would like to curate for the American to-be-bride searching for affordable yet exquisite bridal wear for her Indian wedding. The Indian looking to buy from the latest noor collection of the Pakistani designer in Lahore for her sister's nikkah. A software engineer in Auckland buying an outfit for Diwali ( or ) a Silicon valley startup founder breaking the Monday blues with a yellow lehenga for a change. We want to be there in all these stories and emotions.

Mohi fashion is a brand of Asymmetry Retail Private Limited.